Products
Gatelyst
A DBA of Emergent Marketing Inc.
Ownership and legal relationship
Gatelyst is a DBA (doing business as) of Emergent Marketing Inc. Gatelyst is the assumed business name under which the company operates its live-experience commerce and operations platform. In the traditional notation, the party is Emergent Marketing Inc. d/b/a Gatelyst.
A DBA is a trading name, not a second company. Gatelyst is not a separate corporation, is not separately incorporated, and does not contract, hold accounts, or incur obligations in its own right. Gatelyst does not maintain a separate EIN; the legal entity responsible for the Gatelyst service is Emergent Marketing Inc.
Emergent Marketing Inc. is the contracting party for the platform, holds the platform's own service-provider relationships, and is the entity identified in the platform's regulated and administrative records. Where the Gatelyst terms of service, privacy policy, or messaging terms say "Gatelyst", "we", or "us", they mean Emergent Marketing Inc. acting as operator of the Gatelyst platform.
- Product
- Gatelyst
- Legal operating entity
- Emergent Marketing Inc.
- Relationship
- DBA (assumed business name) of the company; not a separate legal entity
- Business type
- Private Company
- Country
- United States
- State
- Illinois
- Product website
- gatelyst.com
What Gatelyst does
Gatelyst is Emergent Marketing Inc.'s live-experience commerce and operations platform, operating under the Gatelyst DBA. It provides event and attendee-management technology, including registration, access management, operational communications, and related event workflows. Businesses that use the platform run their own events and remain responsible for them; Gatelyst is the software those businesses operate on.
This page describes the product at a general level. Feature detail, service terms, and customer-facing disclosures are published on the product's own site.
Why both names appear
Because Gatelyst is the name Emergent Marketing Inc. trades under rather than a company in its own right, contracts, telecommunications and messaging registrations, service-provider records, payment-provider records, and tax and corporate records may identify Emergent Marketing Inc. as the legal operating entity while the service itself is presented to customers as Gatelyst.
This is the ordinary relationship between a company and the name it does business under. A record naming Emergent Marketing Inc. and the public product site at gatelyst.com describe the same operation, and the DBA is what joins the two names.
Legal and compliance information
Gatelyst publishes its own product-specific terms, privacy disclosures, and messaging terms. Those pages govern use of the Gatelyst platform and are the authoritative source for the product; this page states the corporate relationship behind it.
- Legal entity and brand relationship — how Emergent Marketing Inc., the Gatelyst brand, the businesses that use the platform, and their customers relate to one another.
- SMS and messaging terms — the messaging program disclosures, including who a message is from, what is sent, consent, frequency, carrier rates, and how to stop messages.
- Terms of service — the terms governing use of the Gatelyst website and platform.
- Privacy policy — how information is collected, used, shared, and protected on the Gatelyst platform, including the handling of mobile numbers and SMS consent records.
Emergent Marketing Inc. also publishes its own corporate terms of use and privacy policy for this website and for the company's business dealings generally. Those are separate documents from the Gatelyst product policies above and do not replace them.
What this page is
This page is public corporate documentation of the relationship between Emergent Marketing Inc. and Gatelyst, published so that vendors, carriers, messaging providers, financial institutions, and compliance reviewers can confirm it from the company's own site.
It is not a government record. The Gatelyst DBA has been filed, but this page is not that filing: it is not the assumed-name certificate, an EIN letter, an incorporation document, or any other government-issued document, and it does not replace one. A DBA filing records the name a company trades under and nothing more — it is not a licence, a qualification, or approval of the business by anyone, and no approval, certification, or verification by any carrier, messaging provider, payment provider, or regulator is asserted here. Documentation of that kind is provided directly to a requesting organization through the channel that organization provides.
Other systems and products
Gatelyst is one of the names Emergent Marketing Inc. does business under, and one of the software products it develops and operates. The company's internal systems, including its restricted internal financial platform, are described on the technology page. Those systems are separate from Gatelyst and are not part of the Gatelyst service.
Inquiries about this relationship from vendors, carriers, or verification teams are handled as described on the contact page. Product support and product-specific questions are handled through gatelyst.com.